Earlier this week, Gibson released (or was it leaked?) statements concerning a price increase and changes to most of their models that left most of the guitar community feeling underwhelmed. Now, bear in mind that the source for this announcement was from Gibson’s Amazon.com page, the URL for which is no longer active. Could be a mistake, but our friends at Reverb.com, while unable to reveal their sources, have confirmed that the announcement is indeed genuine. (See comments)
Before we get into it, I want to say that I’m concerned by this announcement but only because I love Gibson’s instruments so much. Sure, we’re way into Jazzmasters and the like here, but I cut my teeth on Gibson guitars. Some of my earliest musical memories are deeply connected to the image and sound of Angus Young’s fleet of SGs, Jimmy Page’s EDS-1275 doubleneck, Johnny Marr’s ES-355, and I’ve always idolized the classiness of a white Les Paul Custom. My first “real” guitar was an early graduation gift from my parents, a black Gibson Les Paul Standard that they picked up for well under street price. And I got that one because high school Michael saw an old photo of Joe Perry playing almost the exact thing. Some of the best guitars I’ve owned were Gibsons, from my ’77 Walnut ES-355 to the ’68 SG Standard I sold to Other Mike for what would become my trusty Jazzmaster. I’ve owned various Les Paul Jrs, a stunning ’59 ES-330, and Gibson J-series acoustics that have blown my mind. My current acoustic is a ’64 J-50 that’s played-in and beat up, but sounds huge; the guitar I sold to fund that purchase was an ’03 J-45, which was the best acoustic I’d ever played until the ’64 came into my life.
My hope in responding to this announcement isn’t simply to complain, but to come from a place of deep respect for a company that’s meant so much to me over the years; a company that, as it seems to this casual observer, has been in decline for some time. This week’s announcement feels like an even steeper descent to me, and though I have little voice on the issue, it felt right to call out what appears to be another major misstep.
Let’s take a look at the text:
“Gibson USA continues to raise the bar of Quality, Prestige and Innovation with the new line up of 2015 guitars. All Gibson USA guitars except for the Les Paul Supreme, Firebird and Derek Trucks SG will ship with the G-Force tuning system. Among many of the added features is the new Zero Fret Nut which is a patented applied for nut that has adjustable action capabilities. The new Tune-O-Matic Bridge features a hex wrench adjustment on thumbscrews for easy action adjustments. All guitars receive a professional set up with accurate intonation, and a new PLEK program with 27% lower fret wire. All models now have Pearloid Inlays and the fingerboard is a thicker one piece rosewood which is sanded and buffed with a new oil treatment for smoother and easier playability. To take it a step further Gibson USA has increased playing comfort by widened the neck and fingerboard by .050 per side. Sparing no expense, Gibson USA even changed the internal wires from 28 awg to 26 awg, along with a new and improved jack design and together they give you an improved uninterrupted signal. For 2015 Gibson will be producing gloss lacquer finishes and no more Satin or Vintage Gloss finishes. On top of all the upgrades Gibson USA did not stop there. They are now introducing a removable Les Paul pick guard with NO SCREWS NEEDED. In honor of Les Paul’s 100th birthday all LP and SG guitars will carry the 100 logo on the headstock and a Les Paul Hologram on the back of the headstock for authenticity and tribute to the man himself. To wrap everything up, each 2015 Gibson USA guitar ships in a Gibson Hard Shell case.”
That’s a lot to take in, so let’s go through it piece by piece.
“All Gibson USA guitars except for the Les Paul Supreme, Firebird and Derek Trucks SG will ship with the G-Force tuning system.”
That’s a pretty huge statement. Note that it says “All Gibson USA guitars…” with three exceptions listed. The above leads me to the conclusion that the Les Paul Custom, SG, Flying V History, Trini Lopez, Les Paul Traditional, Grace Potter V, RD Artist, etc. will all include the G-Force tuning system. Does this also include acoustic models? I ask because the language used is “All Gibson USA” and not “All Gibson Memphis” or “All Gibson Nashville”, without mention of Gibson Montana.
The G-Force system (not pictured above) if you didn’t know, is just Gibson’s Min-ETune but rebranded. Part of the evolution of the Robot system, the Min-ETune promised quicker and more accurate tuning with a smaller overall footprint, taking the tuning facilities out of the signal path of the pickups completely. Never a fan of self-tuning guitars personally, I certainly can’t fault Gibson for developing a product, but to force that product onto every model –– a product that most musicians don’t seem to want –– doesn’t seem like a wise move.
As a tech, I’ve worked on plenty of the Robot and Min-ETune guitars, but would you guess that one of the most frequent requests I’ve gotten with the lower-model Robot guitars is to remove the Robot tuners and convert them to a normal guitar? At first, it was because the battery life wasn’t feasible for most touring acts. (I mean, who has time to charge their guitar between sets?) Later, either the owner felt the tuners weren’t dependable or didn’t look good, which I’ve heard quite a few times. The Robot models were fundamentally great guitars, so it wasn’t much of a problem to put them back to, um, regular guitar specs.
Of course, some people find the Robot/Min-ETune guitars to be useful, and that’s great! I knew a guy that used his blueburst first-edition Robot Les Paul and loves it because he can go from Standard to any number of slide tunings he uses on a regular basis. It works for him, and that’s great. However, it seems to be a smaller subset of players that actually want guitars to tune themselves, and offering the Min-ETune as standard across the board doesn’t make me want to purchase a new Gibson any time soon.
“Among many of the added features is the new Zero Fret Nut which is a patented applied for nut that has adjustable action capabilities.”
One of the most common complaints players have about factory-fresh Gibson guitars is that the nut isn’t up to snuff. Either the owner isn’t happy with Corian or Tektoid™ as a nut material, or it’s improperly cut at the factory with the strings too high off the fretboard or pinging wildly with string bending. One of the most frequent jobs I take for Gibson guitars is replacing the nut with a hand-cut piece of bone.
The new Gibson “Zero Fret Nut” is a nut that has an adjustable brass insert that allows the user to fine-tune action without having to use files. (This idea isn’t exactly new; for years Warwick has offered an adjustable nut on some of their models.) The brass insert also mimics the zero fret found on old Gretsch and Teisco guitars, which governed string height at the first fret by being taller than the other frets while doing away with the need for exacting nut shaping techniques. Traditional zero frets also have the added effect of making open notes sound as if they’re being fretted, resulting in brighter tones from open strings. This was also the goal with the brass nut craze of the ’70s and ’80s, a modification that’s largely reversed on most instruments today.
I can see how this new Zero Fret Nut makes sense from a manufacturing standpoint; workers don’t have to spend more time trying to properly slot nut after nut all day long, which takes up time and money. Instead, they can simply use a small tool to raise the strings until they’re at a satisfactory height, then send it out the door. However, we know from Gibson’s adjustable acoustic bridge of the ’60s that having movable parts at such critical points in the string path isn’t necessarily a recipe for great tone. And although there are some players who prefer brass nuts on their guitars, with the market so obsessed with vintage originality and “tone” most brass nuts are tossed with preference for era-correct materials.
As a tech, I can see myself replacing a lot of these next year.
“The new Tune-O-Matic Bridge features a hex wrench adjustment on thumbscrews for easy action adjustments.”
I’m not going to poo-poo this out of hand, as we’ve all been stuck with too-low or too-high action on a guitar with a TOM bridge and have had to struggle with gripping thumbwheels as hard as we can before the next song starts. The proper way would always be to loosen the strings before adjusting action, but I won’t pretend that not everyone wants to go to that trouble. Of course, thumbwheels aren’t always hard to turn, but anything that makes adjustment easier is potentially a good thing.
The only objection I have to this change is that Allen keys aren’t usually my favorite way to make bridge adjustments, whether it be action or intonation. The Mastery Bridge is an exception to this, being designed with ease of use in mind, but adjusting intonation with hex keys on most other bridges is not fun at all. I’m also curious to how exactly this thumbscrew adjustment works, whether the key inserts at the top or from the side. Without more info, I really don’t know how this might play out.
“All guitars receive a professional set up with accurate intonation, and a new PLEK program with 27% lower fret wire.”
As a tech, I’m somewhat glad to hear this. If these factory setups are actually setups, then I’m excited to walk into a shop and play an on-the-rack Gibson and know it’s going to feel great. Factory “setups” are often disappointing, with action left high to hide bad fret jobs, lessening buzz and rattle that shouldn’t be there in the first place. I mean, sure, a percentage of my business comes from fixing factory mistakes, but if this means that a customer can buy a guitar knowing that it feels good, then that can’t be a bad thing. I’ll try to hold off judgement on this until I play one, because the track record for factory adjustments isn’t good.
Although I’ve never been too happy with factory PLEK fret jobs, I’m looking forward to seeing what this new program holds for consumers. Again, taking a guitar off the guitar shop wall and knowing it’s going to have perfectly leveled frets is a boon; just this week, one of my tasks is to level and crown the frets of a brand new Gibson, which is disappointing to the owner. I’m also interested by the idea of lower fretwire, because I’m one of those guys that can’t stand jumbo frets, personally.
“All models now have Pearloid Inlays and the fingerboard is a thicker one piece rosewood which is sanded and buffed with a new oil treatment for smoother and easier playability.”
Nothing too crazy there. The new oil treatment could be cool, especially when most rosewood necks coming from Gibson right now are incredibly dried-out. I wonder just how much thicker these fretboards will be, but I wonder if they mention it only because of the minor controversy surrounding Gibson using laminated fretboards on models back in 2012. Many players were less than happy about the change (to put it mildly) but in response to questions about the laminates Juszkiewicz said “It actually doesn’t change the sound at all,” and “…actually improves the sound.” He also claimed it will “last longer,” but I guess we’ll see. Don’t be surprised if I politely disagree.
UPDATE: Holy shit, I didn’t even think about this until I scrolled through the conversation going on over at Offset Guitar Forum tonight. Again, the phrase “all models” is used here, which causes alarm when we remember that all models don’t have rosewood fretboards… Does this mean that even Les Paul Customs (which had ebony boards until the Government seizure/Henry and Fox and Friends jamboree of 2012 when Gibson switched to the option of baked maple or Richlite, a synthetic material) will now have rosewood instead? Because I hate to tell you Gibson, but we used to buy LPCs because they have ebony fretboards. Oh man, say it ain’t so.
“To take it a step further Gibson USA has increased playing comfort by widened the neck and fingerboard by .050 per side.”
Again, not necessarily a bad thing. I don’t know that many people are complaining that Gibson’s necks are too thin these days, but I’ll reserve judgement until I have one in my hand –– it’s really not a huge difference. This seems to be a reaction to player feedback on Gibson’s use of binding nibs on the fret ends of most bound models, which never bothered me personally but I’ve heard more than a few players complain that their strings are getting caught between the fret and binding as of late.
“Sparing no expense, Gibson USA even changed the internal wires from 28 awg to 26 awg, along with a new and improved jack design and together they give you an improved uninterrupted signal.”
Whoa. Slow down there, Gibson. Don’t go spending all of that precious money on such thick wire! Also, I wasn’t aware that my signal was being interrupted, but there you go. #newjack2015
“For 2015 Gibson will be producing gloss lacquer finishes and no more Satin or Vintage Gloss finishes. On top of all the upgrades Gibson USA did not stop there. They are now introducing a removable Les Paul pick guard with NO SCREWS NEEDED.”
This is possibly the most distressing passage from the now-removed Amazon page. With the doing-away of satin finishes, this could mean the end of sub-$1000 Gibson guitars, which I thought were best sellers for the company. Having quality, affordable guitars in the line should be important to both Gibson and consumers, so I’m hoping they’ll be introducing some models that retain the low price tag and quality of the Faded series.
Additionally, the language isn’t specific as to what type of finish the “gloss lacquer” might be, just that it’s lacquer. Hopefully this is just Gibson saying the company will still use nitrocellulose instead of switching to something else like acrylic.
Gibson have been shipping guitars for ages without installed pickguards, so this could be cool or not. How does it work? I don’t know, but we’ll all be keeping our eyes peeled on that one.
“In honor of Les Paul’s 100th birthday all LP and SG guitars will carry the 100 logo on the headstock and a Les Paul Hologram on the back of the headstock for authenticity and tribute to the man himself.”
It’s a well-known fact that Les Paul LOVED holograms, so I think we can all safely assume that this is what he wanted. I remember reading an interview where he voiced his distaste for the SG when it came out in ’61, which had a lot to do with the body shape and how they moved the neck pickup away from the neck, but Les also revealed that the main reason he wanted his name off of the guitar was due to the lack of holograms.
“Back in the ’50s I said to Ted [McCarty, Gibson CEO 1948-66] ‘Hey, I like what you got going here. It sounds good, plays alright. But the thing is there aren’t enough goddamned holograms on the thing.’ And Ted scratched his head, because we really didn’t have the technology back then, and we didn’t come back to the idea until they made the laser back in, was it ’60? When they slapped my name on the SG without asking, and I said, ‘Hey, whaddabout them holograms!’ but it was too late. So I had them take my name off.” (Gibson Les Paul Book, Bacon, pg 148*)
I’m sure that, were Les alive today, he would be overjoyed. I’m joking, of course. LES PAUL HATED HOLOGRAMS. He called them “3D-for-Devil pictures.”**
Aside from the new logo looking a bit strange (see the Zero Fret Nut pic above) it is Les Paul’s handwriting and that’s a nice thing to have. This could also be one of the only truly collectable aspects of the guitar, so perhaps this change will work in its favor. Not mentioned in the above copy is that the Gibson Logo is swirly.
“To wrap everything up, each 2015 Gibson USA guitar ships in a Gibson Hard Shell case.”
Okay, this is great. No longer will customers have to argue with store staff about how their guitar actually, definitely does come with a case when they want to charge an extra $100 or give them a gig bag.
All in all, this list of changes is pretty hard to stomach, especially when the one thing left out is just how much the price of guitars will increase. Now, prices do go up over time when manufacturing costs rise, but our friends at Reverb.com note that while a 2014 Les Paul Standard with flame top “…comes in at $2999, the 2015 equivalent will start at $3879, marking a roughly 29% increase.” That’s a HUGE MAP increase. How will it play out? We won’t know until they’re available.
Let me be clear: I love Gibson guitars, but this is crazy. Perhaps consumer feedback on this list of changes could do some good, but I believe they’ll end up doing far more harm than good. It’s never good to add features your customers don’t want when they’ve been asking for simple, well-built instruments for some time.
Like I said before, I guess we’ll have to wait and see…
…or this could all be a ploy to cause us to rush out and snatch up 2014 models. And then I think that perhaps this could all be just a 2015 model year only affair, meaning that things go back to the way they were in ’14. Who knows? Hopefully we’ll get that info soon.
*Not a real quote. I made that up.
**Also, totally not real.
UPDATE 9/24/14: I visited Guitar Center Seattle with a friend of mine tonight, and the store had just received the first shipment of 2015 Gibson guitars. Suffice it to say, all of the above is absolutely true, including the G-Force tuners on every guitar, the Zero Fret nut, and wider necks. I’ll be posting an in-hand review shortly. Until then, look on Gibson’s works, ye mighty, and despair!