Breaking Panera Bread with Evan Craig of Dirge Electronics

Dirge Edit
In my 33 years on this planet, I don’t think I’ve ever spent more than an hour at a time in a Panera Bread. Yet here I am, two hours in and hoping that my time here will soon come to an end.

It’s grey and cold outside; the bitter Pennsylvania winter greeted me the minute I stepped off the plane two weeks ago, and since then I’ve come to the startling realization that, no matter how well I think I’ve packed, I never seem to bring enough cold weather clothing. I am freezing, and I am ashamed.

On this particular day––this particularly cold day––I’m meeting my friend Evan Craig of Dirge Electronics, a guy who’s creating pedals that grind, quake, rattle and break amps, which is a fitting description of any clever device that calls itself Dirge.

He arrives about an hour later, apologizing profusely, and by this time I have inside jokes with each of the Panera staff. We’d grown close in those three hours; I’ve walked with them through life, watched as their kids left for college, cried with them at the loss of a family member, and attended four bar mitzvahs and two birthday parties. That’s grossly hyperbolic, but a cashier noted that I had been there a long time and I winked and told her, “I didn’t have a beard when I came in here.” Nailed it.

Thing is, Evan’s tardiness is neither true tardiness nor his fault; when we made plans earlier in the week, he was up-front about the nature of his job––Evan’s day job is selling doors to home improvement retailers––and that he often has to stay longer at a particular store location to train employees on the features and installation of said doors. I knew this going in, and for some reason, I thought, “I’ll just show up early” as if I were known for punctuality. What the hell. So really, it’s my fault for sitting there for so long, but that’s neither here nor there.

After Evan collected himself and had a sandwich, we breezed through the usual smalltalk rather quickly. It was going well, his day was meh, family’s good, etc., etc. It took little time for us to get acquainted, and soon we’d touched on guitar companies we like, bands we would die for, and most importantly, how Evan got into the pedal biz.

IMG_0013Before circuit bending and pedal vending, Evan (aka Skullservant on Instagram and other forums) began his career by listening first, homing in on the sounds he found compelling. Around the age of 13, Evan discovered Noise, a genre with the most appropriate designation ever. He cites Merzbow as a huge influence, speaking with exuberance about the impact of those sounds on his young mind. “I’m still trying to collect all of the Merzbow records, even though it’s impossible. He has, like, 300 of them out there.”

But it was his first rig, a Dean Vendetta guitar and a Digitech Death Metal pedal, that got him curious about creating his own sounds. He messed around with circuit bending, starting with toys, and soon did the same to his pedal, creating weirdness any way he could. Eventually, Evan found he had the knack for bending, and began acquiring loose boards to aid in his experiments.

“When I started, I would get circuit boards from places and just modify the hell out of them, just add as much stuff as I could cause it helped me learn. I got the basic circuit down, now here’s how I can expand it.”

And that’s what makes him attractive to so many players: expansion. Evan doesn’t shy away from requests, and any opportunity to twist a familiar design to fit his idea of the perfect sound is one he’ll gladly accept. His first commissions came from the I Love Fuzz community, where Evan would post his latest builds. Interest quickly built up around his work, and forum members started asking for specific builds based on what more traditional circuits were missing.

In short order, Evan’s brilliant little boxes began finding happy homes on the boards of some well-known musicians, such as Weezer’s Scott Shriner. Shriner owns Evan’s Dirge Dweller, which is based on the Mad Bean Cave Dweller delay project but with that special Dirge twist. Evan explains:

“One of the limitations of that circuit is the headroom––that’s the limitation of the pt2399 chip in general––so it clips kind of easily. That circuit’s… kind of dark and ambient, which I dig, but I refined it to be a little more bright. It doesn’t have a normal blend control, so I’ve been adding one and a clean boost… You can drive your amp with this delay.”

Evan originally made his ideal Dirge Dweller for himself, with every expansion he could think of crammed into the enclosure. But when the bassist of one of the biggest bands out there comes around, you definitely don’t want to make him wait. “Scott was like, ‘I want you to build me one’ after I had just finished that one. So I was like, have mine. He likes it a lot.”

9763175192_e8b5b97f09

One of Dirge’s three-in-one pedals, with RAT, Boost, and Comp pedals in one convenient design.

Expansion, elevation… that’s what makes Dirge stand out to me; all of Evan’s designs seem to have a common thread that runs through them, and that thread is “more.” When he takes a custom order, or evaluates a common design––a RAT for example––and he asks himself, ‘How can I take this and elevate it?’ The last RAT-style pedal he did included a custom tone stack, clipping options, and an expression jack for external gain control. For Evan, there’s no such thing as too much, at least within reason. What’s his benchmark for reasonability?

“I like people looking at my pedals and saying, ‘What the fuck is going on here?’”

In fact, there was a period of time where Dirge pedals seemed to toy with their users, daring them to forget how they define things like ‘volume’ and ‘tone’. He used to leave controls unlabeled so that players could find their own way instead of relying upon familiar old settings.

“It’s cool seeing how they’re put to use,” he gushes. “I might not be into that type of music, but it just completely opens my mind up to how something can be used. I might have an idea for a modification to a circuit and they end up using it in a different way than I had intended.”

Evan’s goals as a pedal maker aren’t exactly in-line with most other manufacturers, who turn out product after product to reach as many players as possible. Evan prefers to keep his operation small, focusing on custom orders. “I honestly have more fun [doing custom orders]. I enjoy being able to just cycle through circuit boards, that’s really zen, just loading circuit boards, but at the same time there’s something special about having a story behind every single custom pedal that I’ve made.”

Working from custom order business model allows Evan to create something very player-specific, and he can guarantee that the pedal he makes for you will be something no one else has. It’s not just about churning out pedal after pedal, it’s about dreaming something up and putting it out into the world. “I remember building every single one. It’s been fun to see where they end up, where they travel and what’s happened to them.”

But what makes Dirge stand out isn’t just the sound, it’s also the look. His art style is chaotic, often consisting of squiggly, concentric lines that never touch but form patterns like ripples on a lake, but the lake is made of wide-ruled notebook pages and the ripples are colored inks from ballpoint pens. The artwork sells his pedals just as much as the sounds.

Looking at some of his work, you almost expect to see lewd drawings of his former Social Studies teacher, or some band logos scrawled around the edges, maybe a few romantic check boxes. There are frequent appearances of coffins, skulls, and scythes, and while there’s definitely a Jr. High aesthetic in play, it’s in earnest and gives his pedals the excitement of discovering heavy music for the first time all over again.

However, Evan’s not stuck in a particular idiom; he once made an Ibanez Bottom Booster in a Unicorn-adorned enclosure. He’s done hand-drawn Big Muff enclosures with the word “DIRGE” across the front, and even has some really nice etched looks to brag about. And while his pedals often embrace visual simplicity, Evan’s actually a very skilled artist.

The 1776 Reverb, based on the Rub-A-Dub board, with a gain knob to drive the reverb hard.

The 1776 Reverb, based on the Rub-A-Dub board, with a gain knob to drive the reverb hard.

“I used to sit at a desk job all day and just draw ‘cause it was on the phone, I didn’t need my hands for anything, so I would just doodle and that would give me inspiration for the builds and drawings on the builds.” And as for the content of his visuals, Evan confesses, “I don’t know why I turned morbid.”

Having never publicly displayed his art, giving himself creative freedom with his enclosures means he now has that outlet, a way to have his work seen as part of a very specific medium, and one that serves him well. While other artists might have a breakthrough via the blogosphere (can’t believe I just typed that) or a local art show, Evan’s artwork is already touring the world, and thanks to rig rundowns and social media, it’s being seen by thousands of people each day.

When we sat down for our informal chat, Dirge had been on somewhat of a hiatus for a few months. Evan was still finishing a few pedals here and there, but as we all know, real life can sort of take over other interests. Real life, in this case, means having a baby.

“I just wanted to be with my wife as she was going through pregnancy ‘cause there were definitely hard times. At first I would build and she would watch TV or whatever and then as [the due date] got closer I just stopped building and finished up the builds that I could so that I could spend more time with her, and now, spend the time with Hunter.”

Since the birth of his son six months ago, Evan has extended his break from the pedal-making biz, but rest assured, he’ll be back with a renewed vision soon. And when he does come back (potentially later this year) he’ll be making time for a handful of orders every month. “I think what I’m gonna do from here on out is just take one, finish it, another one, finish it, and not take on a bunch at once.”

9763149681_ee1b8b6396He’s also considered doing a production run in the future, but laments that at his level, there may not be a return on that investment. For the foreseeable future, Dirge is going to be a fully custom, very personal sort of company.

So what’s next for Dirge after the break? More tweaks, more modular pedals, and even a few new ideas that have been floating around in Evan’s head. One such idea that excites him is for a special delay pedal he’s been trying to figure out, “…having such a short delay that it almost becomes a sort of cone filter.” Color me intrigued.

While talking to Evan that day, it was clear to me that no matter how he decides to balance life and business, the subject of sound will always be exciting to him. Each time he spoke of a tone he loves or a new pedal he wants to make, the passion with which he approaches Dirge Electronics wells up in him, and he beams. But there is still one thing that eclipses even the pride he feels in his pedals being used the world over:

“Dude, my son is awesome. He’s fucking great. Just fucking awesome.”

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