Couch Guitar Straps: Vegan and Sweatshop-Free in the USA

IMG_4087By Michael James Adams

This year, my birthday was a tough one; the more my wife and family asked what gifts I wanted, the less I could even think about answering that question. Truth is, I didn’t really want or need anything, at least as far as I could tell. That is, until my wife reminded me of something I’d mentioned ages ago: I was getting tired of my lame black straps, and had been obsessed with Couch Guitar Straps for years. Bingo.

Like many of my friends, my first exposure to Couch Straps – at least that I can recall – was from Nels Cline, guitar wizard and purveyor of atonal noise/free jazz extraordinaire. I picked up a promo copy of Wilco’s Sky Blue Sky back in 2007 and was blown away by both his ferocity and tact, so you can imagine how little time passed before I started analyzing his back catalogue, his gear, his technique, tone and style. And in every photo I saw, there was that same jet-black strap with the offset white stripe running its entire length, not simply holding up his guitar but elevating it, enhancing it.

I’m in an italics kind of mood. Can you tell?

Now, that man is the epitome of cool in my book, so I had to find out who made that strap. It’s been so long that I don’t remember exactly how I found them, but eventually I did, and so I spent three days just soaking in all of the colors, materials and options, of which there are many. For whatever reason, though, I never ended up making an order, likely because of my legendary gear distraction, where I get hooked on something and then forget about it once another great piece of kit comes along. But fast-forward a handful of years and here I am, all Couched up.

This Los Angeles-based company has been around since 1999, and prides itself on making quality, road-tested straps that are sure to hold up to the rigors of rock n’ roll life and looking sharp while doing so. Their straps are made from finish-friendly vinyl and vintage, deadstock and recycled materials. Ever been inside a Mercedes from the 1980s or a ’70s Volkswagen and thought, “I want this seat near my guitar, like, all the time.” Well, guess what! Couch does that.

Also a point of interest is that Couch Straps are vegan and sweatshop-free, which is easy on the soul and conscience of the would-be customer. And they make a good point about their business philosphy, too:

Look, most guitar straps are either really bad or really overpriced. On top of that, hardly anyone is making them vegan and sweatshop free in The United States. Why can’t someone else just make a guitar strap that isn’t either completely generic like the music store ones or looks pretty good but cheaply made and overpriced like the fashion strap companies? …[We’re] not into purchasing the actual hides of leather and then stamping the tabs out of asymmetric sides of beef before sewing them on our straps. The buying and selling of animal skin carcasses was a little too weird for us, thanks.

Well, I’m sold!

My wife and I spent nearly an hour pulling out my guitars that desperately needed cool straps and discussing our favorite color combinations. The company’s Racer X straps alone have three pages of color options on their website, so for us this was no easy choice. After much deliberation, screaming, hopelessly deadlocked voting and tearful apologies, we finally decided that my Sonic Blue ’07 Fender Thin Skin Jazzmaster (which I affectionately call “Artoo”) would be best served by a white Racer X strap with an orange stripe, in keeping with the Rebel Alliance color motif. It was also decided that my 2011 Fastback ’52 Telemaster needed a cool strap of its own, and I couldn’t think of anything better than the Vintage Cadillac Sunburst Deadstock Luggage strap. And, because I just stuff bills in my left front pocket, my wife bought me the company’s Jet Age Slimline Wallet!

When the straps finally came – and quickly, I might add! – I didn’t even have to open the package to know that I was in for a treat. It’s not often that companies will put in the time to make customers feel like they’re really appreciated, but imagine the feeling of unbridled giddiness I had upon pulling this one out of my mailbox:IMG_4196

Even my invoice had this personal touch, with a sort of tree/man hybrid flailing his arms/branches praising the Jet Age wallet with glee. I was thrilled, and the straps were cool, too. The end.

NO! Not the end. The straps? Amazing, actually.

IMG_4070You might be able to tell from the pictures, but I can’t make it clear enough that the materials and workmanship are both top notch on these straps. Made from soft automotive grade vinyl, there are no harsh edges or stiffness, no skipped stitches, not even an unsightly hanging thread to be found. The straps, if you didn’t know, measure at about 67″ when fully extended, whereas most straps are around the 60″ mark. This means there’s a lot of room for adjustment when you first don your new strap, and maybe a bit more than you’d expect.

The white vinyl on my Racer X strap was pure and unmarred by shipping, and the contrasting orange stripe was expertly applied. The strap ends look sturdy as hell, with plenty of secure stitching throughout and three rivets on the rear tab for extra reinforcement. Everything about these straps screams quality.

The Racer X strap really excels at adding to, not taking away from the already hip looks my my instrument. While the Couch strap certainly does stand out, it’s neither gaudy nor overly flashy. Ah yes, the Couch Strap knows its place, never overtaking the stately presence of a well-chosen instrument.

To be sure, I’m absolutely in love with the Racer X strap, but what really surprised me was how ‘in love’ I fell with the Vintage Cadillac Sunburst Deadstock strap, made from actual Cadillac Hardtop vinyl. When we ordered it, I was positive it would look great, but not necessarily any different from the other black straps I already have. I was wrong; as soon as it was out of the bag the waxy shine of the vinyl caught my eye, and the vibrant orange and yellow-orange stitching really looked great even in the light of our crappy apartment. And no matter which of my guitars I paired it with, it just fit. At first I thought that maybe I could get away with it being a community strap for all of my axes, but there’s no doubt in my mind that I’ll be ordering more straps from Couch in the future. This one is staying on the Telemaster.

IMG_4097Often when I wear a leather or vinyl strap from other makers, I expect that the strap will have a rough material on its underside and that the weight of the guitar will pull whatever shirt I’m wearing into an uncomfortable bunch on my shoulder. Not so with Couch, ladies and gents. It’s clear to me that a lot of thought went into designing these straps, and I can honestly tell you that they are the most comfortable 2″ straps I’ve ever used. Ever had a strap “bite” your neck, rubbing it raw during a show? That’s not going to happen here, folks. That vinyl is soft and smooth.

It seems to me that Couch’s offerings are tailor-made for the working musician, and they’ve taken into account all of the things that non-musical designers might miss. In fact, the thing that really gets me about Couch is that they’re not only made for musicians, but by musicians. Other Mike’s Band Goldie Wilson has shared the stage with 60’s power-pop band The New Fidelity, which is led by Daniel Perkins, founder of Couch Guitar Straps. Of course, The New Fidelity rocks Couch straps and the makers have been using the same couch straps since 1999.

As for the Jet Age Slimline Wallet, I can vouch for its 1960s TWA cool and ability to organize even the messiest of pockets. Made from vintage blue vinyl with orange and white racing stripes, this wallet has a My bills are cozy, all tucked in together while my cards, gym badge and other miscellany are held tight in the Jet Age’s amply-sized pockets. Like the straps, the wallet is soft and well-made, and all of the stitching is top-notch. The interior pocket is lined in fabric inked with the Couch logo, and though the website warns that the ink may rub off on bills for a short time after initial use, I haven’t noticed anything like that. IMG_3994

The wallet fits great in my pocket, and though I can’t speak for every pair of jeans on the planet, I’d imagine that the size – maybe 20% or so larger than a wad of folded cash – would slide into most pockets with ease.

After a week of normal use, going in an out of pockets and being pulled apart to insert all of the crazy amounts of money I make and consequently flash at all of the fanciest of clubs, the wallet is starting to break in a bit. The edges are loosening up and becoming more flexible, not that the material was stiff to begin with. I’ve already managed to partially rip the double stitch on the left side of the orange stripe, but I doubt that has anything to do with the quality of this piece. I tend to be hard on things like this, and I’ll admit that until I had this I wasn’t a ‘wallet guy’ and haven’t used one for quite some time. I usually keep them in a coat or bag and not on my person, so this one is getting a lot of use. All of the stitches that are holding the thing together are intact and tight. Another positive note: this wallet is getting all kinds of stares and compliments each time I pull it out to pay for something. ALL KINDS.

While the products of this small company are truly great in their own right, I would point out that the photos on the website aren’t as helpful as they could be when it comes to selecting a complementary color scheme for your instrument. While the photos are individually fine, the colors vary a bit from shot to shot, making it difficult to nail down exactly what you’re getting. While this is a minor quibble, I could see how that might be a problem for some customers.

IMG_4101The only other thing I could think of that might be a problem for some would be how long the straps are in relation to the adjustment buckle. Because I’m used to shorter, more standard-length straps, it took a short while to grow accustomed to the buckle sitting in the low shoulder area of my back instead of between my side and instrument. This isn’t necessarily a complaint, and something that most players may not even notice. (OCD is a hell of a drug!) The buckle is virtually undetectable as it is, and after a few sessions with it I no longer feel the difference. I thought it worth mentioning this because I tend to be way too positive about things I like and therefore gloss over the negative aspects of things, however slight. I’m trying to be objective! So there. Fine. I’m sorry, Couch. *folds arms*

As I’m sure you might have guessed, I’m extremely happy with my Couch straps and wallet. I never dreamed that I’d have straps that feel comfy AND look cool. Until now, those two attributes seemed mutually exclusive! These days, guitar shops seem overrun by faux-rock designs peppered with checkerboards, skulls and vaguely indie branding that borders on twee at best. With Couch, the designs are solid, timeless, and sometimes a little bit cheeky. With Couch, $35 gets you a hell of a lot of strap.

Go buy some now, please. And while you’re at it, you forgot my birthday. Buy me more! You might even see Couch Guitar Straps at the Guitar Bar in the coming months…

-Michael James Adams

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3 thoughts on “Couch Guitar Straps: Vegan and Sweatshop-Free in the USA

  1. Tony Whetham says:

    Maybe it was covered elsewhere, so apologies it it was. The strap retention device that you use on your guitars, could you tell me what it is and such? (Seen in the Couch Guitar Strap article from Jan. 26, 2013.)

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